At My Life Doll®, we know that your child’s privacy is extremely important. That’s why we’ve developed this comprehensive Privacy Policy to explain how we collect, use, share and protect personal information.
As you explore our family-friendly website and shop our doll collections, rest assured your data is in good hands. We follow best practices for online privacy and security, going above and beyond most toy brands. Read on learn all about how My Life Doll® respects your family’s privacy.
Collection of Personal Information
Information You Provide Directly to Us
When you visit our website, make an account, shop online, participate in forums or contests, we may collect personal information directly provided by you or your parent/guardian. Examples of information collected:
- Contact details – name, shipping/billing addresses, phone number, email
- Account login credentials – usernames, passwords, password hints
- Shopping information – items purchased, prices, payment info
- Communications – questions/comments submitted, forum posts, entries to contests
- Demographics – birthdate, gender, location, languages spoken
- Surveys & Feedback – responses to voluntary surveys about dolls, play or our brand
We collect this information directly when you enter it on our site, make purchases, contact us and more. It helps us deliver better service.
Information Collected Automatically
We may automatically collect certain data about your device and behaviors when you access our website or emails. We use common technologies like cookies, log files, web beacons and more. Data collected includes:
- Device information – IP address, browser type, operating system, internet service provider.
- Usage information – pages visited, content viewed, links clicked, searches, access times.
- Location information – general location inferred from IP address.
- Cookie data – data from cookies stored on your device. Used to recognize you, track interactions, serve relevant ads and provide service.
Automatically collected information helps us understand how visitors use our site. We don’t try to personally identify you from automatically collected data.
Information from Other Sources
We may obtain data from third-party sources to better understand our customers and improve service. Examples:
- Demographic data from data brokers.
- Parents’ contact or payment details when kids shop online.
- Publicly available information related to your interests to serve relevant ads.
We obtain your consent as required before collecting information from third parties. All data is combined to better understand our audience, not identify individuals.
Use of Personal Information
My Life Doll® takes data privacy seriously. We use information only as disclosed in this policy, and never sell it to third parties. Ways we may use your data include:
- Providing products & services – processing orders, shipping products, handling returns.
- Managing your account – creating accounts, authenticating logins, tracking orders.
- Communicating with you – responding to questions, comments or feedback.
- Improving user experience – troubleshooting issues, enhancing site functionality.
- Personalization – tailoring content like product suggestions based on your interests and past orders.
- Marketing communications – sending newsletters, promotions or new product announcements you consent to.
- Targeted advertising – displaying ads matched to your interests across devices and websites.
- Legal compliance – enforcing terms of service, protecting against fraud, compelled by subpoenas, court orders or other legal process.
- Aggregated data uses – compiling statistical data about website usage, customers and sales.
We only process personal information for legitimate purposes as outlined here. You have control over your participation and can opt-out anytime.
Sharing and Disclosure of Personal Information
My Life Doll® does not sell or rent your personal data to third parties for marketing. We share it only in limited scenarios, such as:
- Service providers – third parties assist us in payment processing, fulfillment, email delivery, data storage, surveys and more. We may provide access to data needed for them to perform these business functions, under contractual restrictions to protect your privacy.
- Parent company & affiliates – we may share data with subsidiaries or affiliates under common ownership and control of My Life Doll®.
- Business transfers – your data may be transferred to a third party in the event My Life Doll® goes through a business transition like a merger, acquisition, bankruptcy or other reorganization.
- Law enforcement cooperation – we may disclose personal information if reasonably required for investigations by law enforcement, regulators or other governmental authorities.
- Legal compliance – to comply with court orders, subpoenas, NSLs, LEO requests or other legal processes associated with litigation, law enforcement or protection of legal rights.
Aside from these limited scenarios, we will never share your personal data without first informing you and getting your consent.
Data Retention and Deletion
We retain personal information as long as required to fulfill purposes outlined in this privacy policy, unless you ask us to delete it earlier. Examples of retention periods:
- Account information is retained for the life of your account.
- Purchase history is retained for financial reporting and audit purposes.
- Marketing data may be retained indefinitely to serve you relevant content over time.
- Most other data is deleted within 1 year once no longer required.
When personal information is no longer needed, we securely delete it from systems and records or anonymize it so you can’t be identified.
Your Privacy Rights
At My Life Doll®, we respect your right to control your privacy. Upon request, we will take the following actions related to your personal data:
- Access – You may request a copy of personal data we hold about you.
- Correction – You have a right to correct any inaccurate or incomplete personal data about you.
- Deletion – You can request we delete personal data we have collected about you for any reason.
- Restrict processing – You can ask us to stop using your personal data for specific purposes.
- Data portability – We provide portable copies of your data upon request.
To make a request, please contact our Privacy Officer. In your message, clearly describe what data you want access to, corrected, deleted, or restricted. We may require verification of identity before fulfilling requests.
You also have a right to lodge a complaint with your local data protection authority if you feel we have violated data protection laws while processing your personal data.
Additional Rights for California Residents
The California Consumer Privacy Act provides additional rights for California residents:
- You have a right to know what personal data we collect, use, disclose and sell about you.
- You have a right to request deletion of personal data we collect or maintain.
- You have a right to opt-out of sale of personal data to third parties now and in the future.
As outlined above, we do not sell data to third parties, so no opt-out is needed. To make requests under CCPA, please contact our Privacy Officer.
Privacy of Children
We understand the importance of taking extra precautions to protect the privacy and safety of children online. Our website is intended for family use, and we encourage parents to be involved in kids’ online activities.
We do not knowingly collect personal data from children under 16 without parental consent. If we discover data collected from a child in error, we will take steps to delete it as soon as possible.
Website Cookies
Like most websites, we utilize cookies and similar technologies to provide our services, understand site usage, personalize content and ads, and offer a safer experience.
By using our site, you consent to cookies being placed on your device per this policy. If you wish to restrict or disable cookies, you can edit your browser settings. Keep in mind some site functionality may be impaired.
Online Security Measures
My Life Doll® takes reasonable physical, technical and administrative precautions to secure your personal data and help protect against unauthorized access, use, alteration or loss. We follow common security best practices such as:
- Encryption of sensitive financial data like credit cards.
- Required strong passwords, multi-factor authentication and login monitoring to secure accounts.
- Use of antivirus software, firewalls and intrusion detection to protect systems.
- Employee training in privacy practices and data handling.
- Limited employee access to your data on a need-to-know basis.
While we follow industry standards to ensure your data is protected, no security measures are 100% foolproof. We cannot guarantee the security of information, and assume no liability for any unauthorized access or loss of data under our control.
International Data Transfers
We are headquartered in the United States and have service providers worldwide. Any personal data you provide may be transferred to or accessed by our global entities and affiliates for purposes stated in this policy. We take steps to ensure data handled by our service providers is kept as secure as if we were handling it directly. If you are visiting our website from outside the U.S., be aware your data may be transferred to us or third parties in the U.S.
Changes to this Policy
We may occasionally update this Privacy Policy to reflect changes in data practices or applicable privacy laws. If we make significant changes, we may notify you through website notices or email. We encourage you to check back periodically to stay up to date on our privacy practices.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact our Privacy Officer at:
Email: [email protected]
Phone: 619-772-5173
Address: My Life Doll® Privacy Office, 3181 Grim Avenue, Carlsbad, CA
Thank you for taking the time to understand how My Life Doll® collects and uses your information. Our team is committed to protecting your child’s privacy and providing a fun, safe, imaginative online experience.